Computer-Assisted Telephone Interviewing done properly.
Structured, high-quality telephone data collection with broad demographic reach, for projects where a phone conversation gets you further than a self-completion survey.
When a phone call gets you better data than a survey link.
CATI works well when the target audience is harder to reach online, when the questionnaire benefits from an interviewer, or when quality of engagement matters more than scale of reach.
Quantitative CATI. Structured questionnaires with interviewer prompts, quota controls and real-time monitoring.
Qualitative Telephone Interviews. Guided in-depth conversations where the interviewer can probe and adapt.
Phone-to-Web Studies. Hybrid designs using telephone screening to qualify respondents before self-completion.
Screen Share Interviews. Remote moderated sessions where respondents share their screen.
CATI reaches audiences that online panels often miss.
Older demographics, rural populations, B2B decision-makers and low-incidence professional groups are all more accessible via telephone.
How the work moves
Script
Questionnaire reviewed and programmed for CATI delivery.
Set up
Quotas, sample lists and interviewer briefings prepared.
Field
Interviews conducted with real-time progress tracking.
Quality
Back-checks, consistency reviews and validation applied.
Deliver
Clean data file with fieldwork notes and reconciliation.
Sectors we regularly work across
Why teams choose StatEdge for CATI
Trained Interviewers
Interviewers briefed on the questionnaire, category context and probing technique before a single call is dialled.
Wide Demographic Reach
Access to audiences that are difficult to reach through online panels alone, older, rural and specialist B2B respondents.
Real-Time Monitoring
Live call statistics, quota progress and quality flags are visible throughout the fielding period, not just at close.
Common questions, answered directly
What call volumes can you handle?
Do you support multiple languages?
How do you validate interview quality?
Can CATI feed into an online study?
Need telephone interviewing for your next study?
Share the questionnaire, audience and timeline. We'll review feasibility and suggest the right design.